Why not something else love MetaCafe or Viddler or other video sharing sites? Why YouTube in specific? Let’s have a look at that now.
The very first Thing Tends to be that YouTube Would be Owned By Google
As I’ve said before. This has some amazing ramifications for YouTube and also for its future. As you might recognize, YouTube began as a company which was not owned by Google. In truth, it was only fairly not too long ago that Google bought them.
If you look at Google and what they’re on about, they’re in the money making game. They’re interested in making money online. Getting a company as Google behind you are able to only spell good stuff in terms of good results regarding earning money.
That is another thing. Google has deep pockets with cash. They could fund a company as YouTube for a long time to come if they are wanting to. They have decided to back YouTube because they have noticed the possibility that YouTube has. That is an extremely clear signal that YouTube is a technology you should keep an eye on.
In my opinion they’re the second most visited site on the web right now. I believe Google is #1. I’ve got to make sure of those stats there, but YouTube is considerable.
Google also wants you to be effective. In case you are successful, it’s going to make them much more money as well and make them much more successful. So just the fact that they are behind YouTube means that they’re working hard to produce YouTube as easy for you as possible to succeed.
In case you look at the changes which YouTube has gone through since Google bought them, you are able to see dramatic differences. You can view it within the AdSense program that’s been created in the YouTube videos. You are able to see in the different layouts and designs that they have been working towards. You are able to see how YouTube videos are ranking better inside the Google online search engine. Having Google on their side is just large.
YouTube Videos Rank In Google Search engine results
So you’ve got that on your side. If you’re just submitting to YouTube, the odds of yours of becoming ranked in Google are so much larger compared to all the other video sharing sites.
It is An Incredible Traffic Source
Even thought in case you look at YouTube, they simply recently reached one billion views every single day, this’s sort of an understatement. I am not even sure in case we can visualize that number, but imagine one billion coins, you’d possibly be in a position to run a total stadium filled with coins. One billion views one day is huge, and this’s only from one website.
In 2008 research was done that demonstrated that there were seventy one million unique users in each month. That number has probably been superseded at this point, but this is the most recent info we’ve on that particular statistic. It is a big plus. If you are not utilizing this particular as being a traffic generation source, you are missing out.
I think with the illustration which I used, FreeMagicLive, we’ve merely touched the surface. We’ve really just scratched the surface as well as we are currently sitting on 15,000 folks on the email list of ours.
It’s A Search engine Alone
Have you ever gone to YouTube and began trying to find one thing, like in the search box right over here? More and more folks now use YouTube as their main search engine compared to Google. Is this possibly a trend that is going to go on in the future and instead of individuals just doing searches on Google, make sure you go to YouTube to complete searches? Perhaps YouTube is going to become the #1 site where individuals would like to look for information.
Look at this. What are the implications? If YouTube is potentially going to be the #1 yahoo in the planet, what would be the benefits for your online business? And would you like to have the suitable place at the proper time with YouTube? I absolutely think so.
YouTube Is not only For Teenagers Anymore
This is a question that I have had from a lot of people. They point out, “Sure, you could actually get good results on YouTube, however, your industry is only for teenagers.” Now that may perhaps were the situation when YouTube was just starting out, but now things have changed. Demographics for YouTube are changing & they are changing at a massive rate. It’s not only for teenagers anymore, so in case you’re marketing and advertising to other age groups, this is news which is good.
Teenagers are still the greatest number, but as you will see in some of these statistics, YouTube will be great for other age groups also. Look at this: 85 % of the United States population has seen YouTube videos. That’s huge. 85 % of the full United States has watched a YouTube video clip. This’s incredible!
But now, look at this. 71 % of males between 45-54 have seen a YouTube video. Just how cool is that? And this’s one other thing, look at all these additional age groups combined. These’re people who usually have money. These are individuals who have jobs and could afford to pay for something online. If you ever put up all these individuals, that’s far more than just the teenagers.
And you will see an equivalent movement here for the females. Look at these percentages of people who have seen YouTube videos in their lifetime. It’s not just teenagers. This’s something to keep in mind each time you consider using YouTube as a possible traffic source for the internet site of yours.
YouTube Demographics Will be Changing
It is not only for the teenagers anymore. As those teenagers grow up, they become older, they get jobs, and they start moving into a different group themselves.
What we are seeing here is a normal new technologies adoption cycle. You may have seen what’s called the S curve. It looks something this way, and this’s a common curve for new technology that gets introduced into a new market. For YouTube it is no different. They went through a massive growth phase here. I believe they slowly started in 2005 and after that had this particular exponential growth. We’re sitting at 2010 right now, so this is exactly where we are right now.
That means that you continue to have a window of two years to get your act together as well as to start doing stuff on YouTube, because this part of the market in this article, not any of these folks are on YouTube yet. If this S-curve is correct, that implies there’s going to be a great deal of individuals continually joining YouTube, and you wish to be in the correct position once they’re almost all web based and watching videos. You want to have your videos now up there by 2012.
It is critical that you start getting a thing online as soon as possible, on YouTube in particular. This’s exactly where things are at. This’s backed up by research carried out by the YouTube 2009 Report. It’s an independent research company which did the research for that.
Let’s move on. Take into consideration the benefits of these statistics. Look at these demographics and what meaning for you to be a business online. How could you position yourself so that you can remain in the absolute best situation when this mainstream, people in the US and the UK, hit YouTube and get on YouTube and begin interacting on YouTube on a consistent basis?
What exactly are The Implications For Your Business Now?
What does one need to do at this point to get prepared for that? Think about that. What does it mean for you right now, and what does it mean for you in the future? There are already things you might do then that might help you get placed in the future for YouTube.
You’ve a beginning mover advantage. 2012 is a good with the mainstream in the US and also the UK. I have not even looked at data for places as China or India, as well as their populations are substantial. That is the reason I think we are really just at the beginning of the curve still. If you have to put together the entire statistics for the entire world, there’s going to be some extremely exciting things happening for YouTube. That is my prediction.
The “YouTube Beach Head Strategy”
What’s every one of this leading to? I am a strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead Strategy. The reason why I’m doing this’s as I truly feel you need to center all the awareness of yours on one thing in case you would like to succeed. Focus on that, get it correctly, then when you have got it under your belt, move on to the next point.
So what is this? In terms which are easy, the Beachhead Strategy is always to look for a big roll and ball with it. That’s really all it means. It is about finding an enormous player in the market, another person as YouTube in this case, and simply go with the flow with them. Jump aboard and utilize them as your leverage. It’s about focused use, then focus in this case is concentrating on YouTube.
Where did I get the idea from? I got it from the guy called Geoffrey Moore, an amazing thinker. A book called Crossing The Chasm for the high tech industry was written by him. What he talked about was for any brand new technology, you’ve this particular product adoption cycle exactly where it begins with early innovators, late majority, early majority, early adopters, and laggards.
This’s typical for any new technology entering into the marketplace. What Geoffrey Moore discovered was that with brand new products there’s typically what he calls a gap or chasm. This is where most new high tech startup businesses fall under this chasm. They get to this point in this article and exhaust consumers. They fall into this chasm and you never hear of them again. They disappear.
He discussed creating a beachhead strategy also it is like a beachhead that you are able to utilize for jumping over to the early majority. It offers you this jumping point to get into the early majority. Once the first majority is hit by you, that’s when you reach the tipping point. That is when things go big time for you.
I am using this idea and I’m saying that if you want to go arrive at the tipping point for the industry of yours, for the niche of yours, use YouTube as your beachhead technique. Use YouTube to help the first majority for the niche of yours is gotten by you, as it’s possibly the best cars or trucks to work with today to assist you in getting major amounts of traffic to your site.
This is what it can be all driving towards. I hope you can appreciate what I am saying here. With the ability of YouTube as well as the point that they’re teamed up with Google, it is just unbelievable. We live in amazing times.
You are able to head out as well as try and spread the attention of yours and make use of a whole bunch of various video sharing sites, strategies that are different, on different things and platforms, and find yourself spreading yourself so thin that you do not show some results, but this method is analyzed and proved and I am now just applying it to YouTube. This’s the reason I call it the YouTube Beachhead Strategy. I hope you can understand why you have to get onto YouTube quickly and focus your attention there.
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