The social networking boom brought about changes that are lots of to web marketing. It shifted e marketers focus from the optimizing a single site and generating backlinks to it to the new rules of social media – content and engagement seo.
In the past few years, it became crystal clear that Social internet marketing (SMM), with its groundbreaking relationship-based marketing school, provided search engine optimization (SEO) a “MakeOver”. Basically, SEO and SMM became so intertwined that it has become very hard to achieve virtually any measurable success for important keywords without incorporating social networking.
Naturally, we are not implying that Web web page optimization plus inbound links are not important. They are just not enough anymore. So how can you effectively adjust to these changes?
When you think that SEO, Think SMM and When SMM is thought by you, think SEO!
Any attempt to attract good search results and high page ranks for your prime website must be accompanied by a strategy to optimize your entire web presence through the real utilization of social media.
For instance, if you would like to produce more backlinks to your site, your best option is to control well known social networking sites and create keywords rich profiles that link to your internet site.
Alternatively, in case you are merely tweeting a few random thoughts, you can still link to your web site or even mix in a relevant keyword to your tweet.
The bottom line is you need to look at SMM and SEO as two sides of similar coin and use each of them in favor of the other. This’s the brand new rules of the game and you’ve to take control of them to be able to win.
So far quite good! How can you do it Right?
You must have a clear vision of your SMM/SEO goals
Working with a blog that links to your social networking engagements is out of the issue YouTube is an incredible visibility magnet. Use it to accentuate customer testimonials or perhaps offer impressive video tutorials to draw in your niche
Write quality articles plus press releases to distribute them to PitchEngine and EzineArticles
Brand optimize your profiles on Twitter, Facebook, LinkedIn, google Maps and Others
Generate reviews which are positive on sites for example Yelp, Insider, and Google Maps Pages
Include links to your social networking profiles in the newsletters of yours The list can go on forever. Time to stop right here!
If the above sounded like a good deal of work, get it done gradually or even delegate others to do it. In addition, you are able to work smarter not harder by leveraging social networking prescheduling methods just like ping.fm. Whatever you do, please retain in mind that without being actively interested in all of these spots in parallel, your chances will be slim to achieve effective web presence. Good luck!